Logos

Captain Iglo

Captain Iglo, also known as Captain Birdseye, is the advertising mascot for the Birds Eye frozen food brand founded by Clarence Birdseye.

Appearing in numerous television and billboard commercials, he has been played or modeled by various actors and is generally depicted as a clean living, older sailor with a white beard, dressed in merchant naval uniform and with a seafaring accent.

The mascot is a reference to the brand's extensive and well-known range of frozen seafood products, of which fish fingers is probably the most-widely known.

Because the Birds Eye brand is marketed to families, many of the advertising campaigns feature Captain Birdseye as having a 'crew' composed mostly of children in the preteen to teenage age groups, encouraging brand loyalty from children and emphasizing the convenience of serving the company's products to their parents.